#CASE STUDY PGL Major Stockholm 2021 – Multichannel campaign Objectives To respond to the esports fans expectations, Fantasyexpo agency has acquired exclusive broadcasting rights for the PGL Major Stockholm 2021 in eight countries: Poland, Lithuania, Latvia, Estonia, Czech Republic, Slovakia, Bulgaria and Romania. Our goal was to promote the tournament and local broadcasts partners among…
#CASE STUDY Logitech G – TikTok Ads campaign Objectives Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks – made possible through innovative design, advanced…
#CASE STUDY Steel Series – Multichannel campaign Objectives SteelSeries – a leading manufacturer of gaming peripherals and accessories, including headsets, keyboards, mice, and mousepads reached out to create an awareness campaign for their pro series of peripherals designed in collaboration with top esports players. Our challenge was to create an advertising and information campaign using…
#CASE STUDY RED BULL ON TOUR {!{wpv-post-featured-image size=’full’}!} For Red Bull, we prepared a unique gaming activation and went on a special holiday tour around interesting cities in Poland. The host of the whole project, GrabaGra, visited 7 cities in Poland, where he has met with other influencers and organized meetings with fans, and for…
#CASE STUDY HIGH LEAGUE 2 Two of our influencers – Dis and PashaBiceps – decided to try their hand in the octagon at the MMA High League 2 event. We don’t have to mention that they both won their fights because it was a clear thing for us :). Dis, who was already supported by…
#CASE STUDY MASTERCARD Bezcenne chwile (Priceless moments) Mastercard, following the latest trends, has expanded the rewards catalog in the Priceless Specials program with a new category – gaming. The brand has also partnered with esports icons – PashaBiceps and Izak. Priceless Specials Mastercard is a program in which registered users for each card payment at…
#CASE STUDY ING – Porozmawiajmy o pieniądzach (Let’s talk about money) It is said that money is not discussed. Perhaps this is because talking about money raises many difficulties, tensions and emotions. For ING bank we prepared a social media campaign and undertook the production of a series of educational films under the slogan “Let’s…
#CASE STUDY ZEN – influencer campaign For our client ZEN, we undertook an awareness campaign at the launch of a new product. A Polish fintech, which was entering the market with a revolutionary product offering users a number of financial conveniences wanted to address an important target group – gamers. The campaign was international and…
#CASE STUDY Virtual Concert (Minecraft x NVIDIA) A virtual concert in the Minecraft Windows 10 edition (BadRock) was the first concept of such an innovative campaign in Poland. On the international level we were inspired by concerts starring Travis Scott and Marshmello performed in Fortnite. We wanted to create a unique activation for our client,…
#CASE STUDY NERF in gaming The aim of the campaign was to expand the group of players who would bring the fun of the game into the real world. The activities were supposed to translate into brand recognition and online sales growth as well as break the myth of negative influence of this type of…