ING – Porozmawiajmy o pieniądzach (Let’s talk about money)
It is said that money is not discussed. Perhaps this is because talking about money raises many difficulties, tensions and emotions.
For ING bank we prepared a social media campaign and undertook the production of a series of educational films under the slogan “Let’s talk about money”. The campaign was designed to break the taboo associated with finance.
For the project we invited online influencers and youtubers: Red Lipstick Monster, Karol Paciorek, Martin Stankiewicz and Izak. Their financial stories were just the pretexts to raise financial topics, which are the most stressful for Poles during conversations with friends or family.