Old Spice – Zapachnisty level

Old Spice’s entry into the esports market simply couldn’t be missed!

We prepared an advertising spot (both the creative concept and production) featuring Izak and Nervarien which was aired during the League og Legends World Championship broadcast. In addition, we created a dedicated game where you could play with our streamers and climb the Fragrant Levels.


The Result

5 210 000

views on Facebook

2 067 000

views on Youtube

3 386 000

live views on Twitch