Sprite x Cyberpunk

The Cyberpunk premiere was a big event and Sprite was one of the official partners.

Our activities consisted of several stages:

  1. a creative shipment, which was prepared in the Cyberpunk climate – merch, drinks and a guide to the Cyberpunk Universe went to the biggest gaming influencers in Poland and to the leading marketing and gaming newsrooms
  2. Press release was sent out, announcing that Sprite is the official Cyberpunk partner
  3. The top influencers Izak, Leh and PashaBiceps attended the Cyberpunk TV premiere in the Polsat studio

The Result

25 065 047

PR campaign reach

7 970 152

influencer’s impressions