#CASE STUDY
Sprite x Cyberpunk
![](https://werefantasy.com/wp-content/uploads/2022/04/sprite-cyberpunk.jpg)
![ktrinnovation](https://werefantasy.com/wp-content/uploads/2022/04/ktrinnovation.png)
![effie-poland_awards-logo-white](https://werefantasy.com/wp-content/uploads/2022/04/effie-poland_awards-logo-white-300x115.png)
The Cyberpunk premiere was a big event and Sprite was one of the official partners.
Our activities consisted of several stages:
- a creative shipment, which was prepared in the Cyberpunk climate – merch, drinks and a guide to the Cyberpunk Universe went to the biggest gaming influencers in Poland and to the leading marketing and gaming newsrooms
- Press release was sent out, announcing that Sprite is the official Cyberpunk partner
- The top influencers Izak, Leh and PashaBiceps attended the Cyberpunk TV premiere in the Polsat studio