Objectives

Logitech G, a brand of Logitech International, is the global leader in PC and console gaming gear. Logitech G provides gamers of all levels with industry-leading keyboards, mice, headsets, mousepads and simulation products such as wheels and flight sticks – made possible through innovative design, advanced technologies and a deep passion for gaming. Logitech G turned to WE!RE Fantasy to drive awareness in target group of Gen Z and Young millennials graduating from casual gaming.

Solution

To make sure the campaign reached the right audience in the most impactful way possible, we chose TikTok Ads as a highly efficient chanel with “gaming” as second most popular category of content. In ads creatives we combined TikTok’s most effective and popular ingredients – dance and music – something that felt organic and authentic to TikTok audience. We have tested 8 entertaining videos updating creations to keep the ads fresh to the target group and optimizing to achieve high ad engagment.

Results

The overall results from the campaign were outstanding. We were able to drive awareness with impressive more than 7 million views across the campaign and 51k link clicks. What’s more the creatives were so engaging that the ads gained more than 400 comments and 114k likes.